BIRKEN STOCK

The Birkenstock brand traces its roots to the German Johann Adam Birkenstock, registered in 1774 as a "subject and shoemaker" in local church archives. In 1897 Johann's grandson, Konrad Birkenstock, developed the first contoured insole for use by shoemakers in the production of custom footwear. In 1902 Konrad developed the first flexible arch-support for insertion into factory-made shoes. In 1964 Karl Birkenstock developed these inserts into a shoe - thus producing the original prototype of the Birkenstock sandal.

Since 1967 these shoes have been sold in the USA, as well as elsewhere. American Margot Fraser "discovered" Birkenstock sandals while on a holiday in Germany. She gained relief from a foot condition, and founded a trading company called Birkenstock Footprint Sandals, Inc., in Novato, California, based on her enthusiasm for the sandals. Renamed Birkenstock Distribution USA, Inc., in 2005, the company remained until 2007 the exclusive importer and distributor of Birkenstock name-brand products in the United States.

Since the 1980s, Birkenstock footwear has become popular among medical professionals (e.g., dentists, nurses) and others who work on their feet. In Germany people most often use the sandals as house slippers, but in the United States they have become a part of everyday clothing for people from professionals to blue-collar workers and theentertainment industry. Heidi Klum designs footwear for Birkenstock.

When not using them as work footwear, people usually wear Birkenstock with casual clothing

In the United States, Birkenstock first became popular among young men and later on among flower children, a group traditionally associated with American liberalism in the early 1990s "Birk" enjoyed a surge of popularity among high-school and college-aged Generation Xers comparable to the 2000s popularity of flip-flops.During the 2004 U.S. presidential primary, some conservatives derided Howard Dean's supporters as "Birkenstock liberals".As of 2013 Birkenstock continue to enjoy high popularity with teenagers and college-aged young adults. Birkenstocks are referred to in Lily Tomlin's one-woman show, The Search for Signs of Intelligent Life in the Universe, written by Jane Wagner.

Certain members of the Birkenstock family also market other brands of footwear, under licence from the original Birkenstock company, featuring contoured foot beds. These brands include Betula, Tatami, Papillio, Birki's, ALPRO and Footprints. In 2007, Birkenstock Distribution USA, Inc., was acquired and formed into a new corporation named Birkenstock USA, LP